As customers demand more, digital-first fintechs have forced big tech firms to alter the financial services landscape, meaning larger institutions can no longer plan for the future by looking at the past. The demand for greater personalization and automation while still offering a human touch, combined with better digital and mobile experiences remains. With further changes on the horizon, 2022 is your time to understand exactly just what moves are in play. The games have certainly begun.
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Santander