Banking on Connections
How Veritran uses Money20/20 to support their geo-expansion
Veritran's Success Story
We aren’t bluffing when we say this is the place where money does business - enabling meaningful connections and fuelling pipelines is what we do.
Discover how Veritran carved out the perfect space on the show floor and condensed months of business into just three days. Five years in a row.
How did it start?
Founded in 2005, Veritran is a global technology company devoted to simplifying banking experiences. To branch into Europe, the company needed to replicate the expansion model used in its LATAM market.
Veritran’s strategy not only encompasses Tier 1 but now Tier 2 and Tier 3 banks, as well as a focus on retailers, governments and more.
"Money20/20 is the global event to be at. Having a strong presence in Amsterdam with local teams helps reinforce our relationships with prospects and partners. It allows us to stay close to those we work with daily and connect with new prospects, thanks to the excellent network of attendees."
Gabriela Giannattasio
VP EMEA, Veritran
Right place, right people, right space.
Veritran leveraged strategic stand space at Money20/20 Europe to generate new business leads and engage with target prospects at scale.
The company went beyond just holding meetings. By installing touch screens, their team delivered interactive demos that sparked engaging conversations. Their innovative stand and careful activation planning ensured maximum brand impact, with prospects returning to their spot on the show floor.
The results?
Veritran leveraged a combination of pre-booked meetings at their stand and an influx of walk-ins. Follow-up conversations with C-Suite executives on the second day led to 48 prospects and 20 partners progressing through the pipeline at the show.
10 promising opportunities were generated directly on the show floor, with 80% of new business connections being predominantly banks.
"Money20/20 has revolutionized the global financial industry, connecting us with leaders worldwide and forging new relationships, with 80% of our new business connections being predominantly banks. Remarkably, these connections have been driven by organic footfall to our stand."
Gabriela Giannattasio
VP of EMEA, Veritran