At HooYu, we're creating a new approach to identity verification. Organizations today need a global identity platform that can quickly and automatically verify customers from all over the world. HooYu's approach is to use universal identity attributes such as social media and digital footprints, identity documents, facial biometrics and identity databases to confirm customer identity.
Our goal at HooYu is to supplement traditional database-led approaches to verification where lack of data coverage results in good customers being rejected and the fear of identity fraud prevents expansion into new geographical markets. Additionally, as more and more data breaches fuel fraudsters' ability to commit identity theft, it's time to add a new dimension to customer identity checking and keep fraudsters on the back foot.
The HooYu identity platform has been designed as a flexible identity check process to suit different business requirements for regulated companies that are mandated to check customer identity, ecommerce sites with high-risk orders or sharing economy and peer2peer sites wishing too build trust & confidence in their community.
HooYu is also a peer-to-peer identity confirmation service where one person can verify the identity of another person. In today’s digital world as consumers we are often forced to take trust for granted but that doesn’t mean that we have to. When you’re about to transact with someone and you want to be sure they are who they say they are, you can ask them to do a HooYu ID confirmation with you.