Will Shuckburgh



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Will Shuckburgh
Managing Director, Nectar, Aimia

Will became Managing Director of Nectar in April 2013. Since then he has continued to grow the programme (the largest in the UK with 19m customers) and in the last year has taken the business on a remarkable digital transformation, positioning it as the 'thank you programme for the mobile age'. 

Prior to this Will was Managing Director of European Commercial Development. In this role, Will ran Aimia’s European proprietary loyalty business and was also responsible for Aimia’s regional business development. 

Will previously spent a significant part of his career at Nectar, where he fulfilled a number of senior roles within the business. As Business Development Director he helped to step-change the growth of the programme with significant new partner additions including British Gas and Homebase, whilst as Client Services Director he cemented relationships with partners resulting in the renewal of every Nectar partnership up for review in 2012.

Before joining Nectar, Will worked for the leading strategy consultancy, L.E.K. Consulting, across financial service, retail and private equity engagements. He is an alumnus of the University of Oxford where he gained a degree in Philosophy, Politics and Economics.

Speaking History

Speaker at Money20/20 Europe 2016

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