Duena Blomstrom



Duena Blomstrom
Founder, Emotional Banking

Duena is an independent Digital and CX consultant, FinTech specialist, an entrepreneur and an Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, a public speakers at industry events and the inventor of the Emotional Banking and EX concepts.

She has worked with and sold knowledge to banks such as: Islandsbanki, Skandia, ING Spain, ING Australia, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Unicredit, Nationwide, Standard Bank, Intesa, mBank and Santander.

With a background in Psychology as well as Business, Duena is on a crusade to teach the industry that Big-4-wooden-language will get us nowhere; is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and is working with corporations on deep cultural change programs that enable them to become truly Human Design led organizations and put Experience at the heart of the organization to build strong brands.

Listen to an interview with Duena on the Fintech5Podcast:

Speaking History

Speaker at Money20/20 Europe 2016

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