Putting emotion back in banking
There has never been a time when forging strongly connected relationships with customers was more important than it is now. Between the new challenger banks, FinTech unicorns and big tech giants, who are all vying for the attention and love of the same customers, it is only by creating insightfully delightful experiences based on intimate understanding of people's feelings about their money, that banks can hope to compete. They have all the technology they need to support that. All that's left to acquire is enough courage, passion and willingness to build a real brand.