The growth of in-app payments and social commerce
The Holy Grail for many advertisers is to create a segment of one; to hit us with a commercial message in a natural environment and augment our experience. In-app payments tick many of these boxes as customers are guided to make payments, large and small, through intuitive UX and channel expectations. Plus as more data is shared across social media more accurate and effective messaging can be created. But what happens when customers push back on privacy, and on which channels and in which demographics should marketers draw the line? Is social commerce the silver bullet for integration and experience? Join the experts as they probe into the winning use cases and commercial challenges now and in the future.