Yoni co-founded eToro in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today, it has 38 million registered users from 75 countries and empowers users to trade, invest, share and learn.

Yoni was fascinated about finance and computer science from his youth so merged his passions to create a collaborative investment community providing the tools users need to grow their knowledge and wealth. Users can trade traditional and innovative assets and choose how to invest: trade directly, invest in a portfolio, or copy other investors.

Yoni is a crypto pioneer and co-wrote the Colored Coins whitepaper with Vitalik Buterin in 2012. He is the founder of GoodDollar, the largest, community-driven blockchain UBI project globally. Yoni is a member of the YPO and was included in Financial News’ Fintech 40, Fortune’s 40 under 40 and City A.M’s fintech 100.