William Zeqiri is the Founder and CEO of Fresha, the world’s leading platform for beauty, wellness, and self-care businesses. Under his visionary leadership, Fresha has scaled to over 130,000 partners worldwide and processes billions in annual bookings, making it the most popular software solution in the industry. A serial entrepreneur with a background in private healthcare systems, William blends operational discipline with bold innovation. He is deeply passionate about platform-driven ecosystems, AI, and marketplace scalability, and is now leading Fresha’s expansion into corporate wellness and healthcare. William believes in building high-performance cultures and is driven by an ambitious mission: to make Fresha the most valuable company in beauty and wellness. He brings unique insights into payments, embedded fintech, and the future of marketplaces and vertical SaaS platforms.