Soha Hohnecker is the Chief Marketing Officer and Global Head of B2B Growth at Amazon Agentic Payments where she leads strategic marketing and growth initiatives to expand agentic payments solutions. With over 18 years of experience driving marketing innovation at Fortune 500 companies including Amazon, Microsoft, and AWS, Soha has consistently delivered transformative growth through data-driven strategies and go-to-market excellence. She combines deep marketing expertise with strategic business acumen to drive brand awareness, customer acquisition, and revenue growth in the fintech space.