Sam is an experienced banking executive and NED. At her current company, Sam has led the strategic direction on payments - internal strategy, payments partnerships, industry engagement - and overseen critical enterprise service delivery including payments settlement and liquidity, scheme management, design consultancy, and policy compliance.

At the Financial Conduct Authority, she led across both payments supervision and the regulator’s globally recognised fintech agenda. Prior to this, she held several senior positions at NatWest GTS driving digital innovation, strategy and change.

Sam is an active spokesperson on inclusion, diversity and allyship, committed to keeping conversations live, relevant and action-oriented. She was appointed a Director of Swift SC in 2022 and became Deputy Chair in 2023. Sam is also experienced in fintech advisory through start up and scale. Sam is a constructive voice in industry groups, most recently, chairing the UK Finance workstream developing the input to the National Payments Vision.