Phoebe is a transformational brand and marketing leader with over two decades of experience shaping iconic brands. She's currently Group Brand Director at Aviva, where she leads brand, advertising and sponsorship, as well as stewardship of the group’s more than three century-old archives and art collection.

Her career spans leading finservices brands, including eight years at Barclays and ten years at Amex, where she held senior roles in brand, strategy, sponsorship and communications across New York, Sydney and London. She began her career agency-side, working on Visa International and the Rugby World Cup.

An advocate for marketing excellence and talent development, Phoebe is a Marketing Academy Fellow, a member of WACL (Women in Advertising & Communications London) and The Marketing Society, and volunteers with Speakers for Schools. She lives in London with her husband and two children.