Paul Smitton is the President of International Partnerships at Ascenda, a global leader in loyalty-as-a-service. He brings extensive experience from his tenure as CEO of Asia Miles at Cathay Pacific, where he managed a network of over 12 million members and 800+ global partners. Under his leadership, Asia Miles expanded its partner network, launched significant alliances with Mastercard, Standard Chartered, and Marriott Bonvoy, and unified multiple loyalty programs into a single ecosystem. Smitton pioneered a no-expiry mileage model, redefined redemption opportunities, and introduced new earn-and-burn partnerships across travel, retail, and financial services, transforming loyalty into a major growth engine. At Ascenda, he spearheads commercial strategy, building new avenues of value creation for the company's partners.