Fintech executive with over 25 years of leadership in payments infrastructure, risk strategy, and product innovation. As CRO and founding leader of Wix Payments, I’ve scaled operations across the US, EU, and Brazil, building a global platform that processes billions annually.At Wix, I’ve led cross-functional teams to reduce processing costs by millions, improve payment success rates through intelligent routing, and lower passive churn with a smart retry engine. I also oversee the company’s risk and fintech divisions, aligning fraud prevention with scalable financial products.Prior to Wix, I held senior roles at Leumi Card, BlueSnap, and others — managing global teams, leading R&D, and delivering mission-critical payment solutions.I co-founded the Israeli Payments Forum, bringing together industry leaders to drive innovation and regulation forward. Passionate about building resilient financial systems, optimizing growth, and enabling merchants worldwide.