Kathryn Frankson is VP Marketing, USA at Money20/20, leading brand strategy, integrated campaigns and experiential storytelling for the world’s leading fintech shows. With over 15 years in event marketing at UBM and Informa, she blends commercial acumen with bold creativity to deliver demand-driving campaigns and measurable growth.

At Money20/20 she champions audience-first narratives, omni-channel content and high-impact moments that amplify the community’s voice. A frequent industry commentator, Kathryn advocates curiosity, credibility and clear customer impact as the foundations of innovation. Partnering closely with product, sales and creative, she aligns vision with performance, mentors teams and nurtures a culture of experimentation. Her work helps Money20/20 set the pace for fintech storytelling, delivering modern marketing that’s strategic, emotive and memorable.