Jorge Sánchez Barceló is a seasoned professional with over a decade of experience in innovation, strategy, and marketing within the financial sector. As Chief Marketing Officer at Veritran, he leads a dynamic team dedicated to designing, executing, implementing, and measuring effective marketing and communication strategies. He has also been instrumental in identifying new business opportunities and strategic alliances to achieve organizational objectives.

His core competencies encompass digital innovation, business growth, strategic business planning, design thinking, digital business development, and digital product and service management. Jorge has a proven track record of envisioning, designing, and developing innovative and disruptive products, services, and strategies for AT&T México and Banorte, among others leading companies.

Jorge holds a master's degree in business innovation and a diploma in digital marketing innovation from prestigious institutions. He is also a speaker and a certified professional in various fields of innovation and technology.