With over a decade of experience in SaaS and payments, Joëlle joined Adyen in 2020, where she was responsible for driving growth among key customers in the travel and hospitality industry. She later transitioned into the Platform Strategy team, where she played a pivotal role in the commercial launch and expansion of Adyen’s embedded financial products. In her current role as VP of Vertical Strategy for Platforms, Joëlle leads Adyen’s global in-vertical strategy, empowering platforms to seamlessly embed payments and financial products to help them deliver streamlined financial experiences for SMBs globally.