James Neville is the CEO and co-founder of award-winning instant cardless payment platform Yaspa. Founded in 2017, Yaspa was one of the first companies licensed to provide payments and identity services using open banking, and now simplifies the way consumers and businesses pay across multiple industries in the UK and Europe. Before founding Yaspa (formerly Citizen), James held leadership roles at leading brands including Just-Eat, Ascential, Babcock & Brown, and Sportingbet. As CTO at Worldpay in 2015, he launched their next-generation online payment platform during major regulatory shifts including GDPR, SCA, and PSD2. Today, James brings together decades of fintech expertise and a passion for design to sharpen Yaspa’s user experience, ensuring it goes beyond system integrations and APIs to deliver a full-service, payments-first solution that’s simple to adopt and a delight to use.