Ian Horne is a content expert and financial services storyteller with deep experience across fintech and decentralised finance. He is the author of Why DeFi Matters (2023), fractional CMO at Ubyx, and creator of the Let Fintech Grow (LFG!) newsletter and podcast.

Ian previously served as European Head of Content at Money20/20, designing the conference programme for three years. Alongside his independent work, he is a Media Ambassador for the Global Blockchain Business Council and an Ambassador and MC for Fintech Fringe.