Speaker

Farzana Ali

Farzana Ali
Speaker

Farzana Ali

Global Brand & Advertising Manager

Schroders

Speaking at

Thursday 05 June, 13:15 - 13:40

The Future Is Offline: How Digital First Brands Are Winning IRL

Biography

Strategic and creative Brand Marketing professional with 6+ years of experience leading global brand,

campaign, and creative operations in the financial services sector. Proven ability to manage iconic brands

across complex, multi-market environments, drive brand consistency through governance, and lead crossfunctional squads in agile settings. Recognised for award-winning campaign delivery, stakeholder influence, and

the ability to build scalable processes that enhance brand effectiveness. Adept at translating business priorities

into compelling brand narratives and customer-facing communications.