Beyza Koyas is the Global CMO and member of the Executive Committee of BNP Paribas Personal Finance. She was previously responsible for the Banking business within the same company and held the position of Head of the Marketing stream and member of the PACE Executive Committee at BNP Paribas. With more than 25 years of experience in Retail Banking across the United Kingdom, France, and Turkey, she has successfully evolved in complex and competitive environments, driving major transformation and development projects.