Ayelen Denovitzer
Ayelen Denovitzer
Head of Operations
Formance
Biography
Ayelen Denovitzer is a Forbes 30 Under 30 Europe honoree and accomplished crypto entrepreneur who has spent her career democratizing access to digital assets at scale. As an early builder at Revolut, she took the company's crypto offering from zero to one, defining its global cryptocurrency strategy and scaling to 25 million users. She went on to found Solvo Finance, a venture-backed company (Index Ventures, CoinFund) that simplified complex yield strategies into curated, institutional-grade crypto portfolios for retail investors across the EU and UK. Later pivoting to web3 gaming, she co-founded Qubit and launched a smart contract wallet designed to make self-custody and blockchain gaming accessible to mainstream players. Currently serving as Head of Operations at Formance, she continues to focus on building infrastructure and operational frameworks that bridge traditional finance and crypto innovation, bringing her expertise in consumer-facing crypto products, DeFi accessibility, and fintech operations to serve customers globally.