Europe has long been a standard-bearer of regulatory stability and rigorous oversight. A stance that is seemingly at odds with the AI revolution moving at breakneck speed. AI is no longer just another tool; it has become the foundational tool underpinning financial services. Although its transformational promise feels inevitable, how we get there remains far less so. And Europe’s measured approach is already in the hot seat.

In October 2024, we published our inaugural ALL IN ON AI: FINANCIAL SERVICES ADOPTION INDEX in partnership with Acrew Capital, showcasing the remarkable pace with which the leading financial institutions worldwide were moving to leverage the technology. Now, as we look ahead to Money20/20 Europe (June 3–5 in Amsterdam), we take a closer look at European financial institutions—banks, insurers, and payment firms—and how they’re deploying AI.