<p>Fintech growth is no longer about downloads, it’s about turning users into engaged, long-term customers. How do you move beyond acquisition to real behaviour change? Google and Doto share how AI and app campaigns are driving deeper engagement and sustained growth.</p>

Senior Apps Growth Manager

EMEA Head of Apps, Large Customer Sales

What Turns App Users into Long-Term Customers?

Horizon Stage powered by Mastercard

Schedule

Money20/20

AI / Agentic

Marketing / Growth

Fintech growth is no longer about downloads, it’s about turning users into engaged, long-term customers. How do you move beyond acquisition to real behaviour change? Google and Doto share how AI and app campaigns are driving deeper engagement and sustained growth.

Larisa Kiseleva

Google

Serge Kuzmin

Doto

Aislinn Connolly

Fintech growth is no longer about downloads, it’s about turning users into engaged, long-term customers. How do you move beyond acquisition to real behaviour ch

What Turns App Users into Long-Term Customers? - Schedule

What Turns App Users into Long-Term Customers?

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