How FINCI used Money20/20 to generate pipeline and build brand awareness
(for the third year running!)
How FINCI stands out at Money20/20
Money20/20 Europe is known for being the home of fintech and banking. This is the place to connect with new prospects and partners and nurture existing business relationships. The ecosystem comes together under one roof and industry-defining connections happen here.
A show-stopping stand attracts those conversations and carves out the perfect space to get business done. Just ask Lithuanian EMI, FINCI. Here’s why they’re returning to exhibit for the third year running.
FINCI targets a specific business customer
Founded in 2019, FINCI is on a mission to offer better payments services to companies that are not well served by traditional financial services. These can be companies with complex structures, or those using new technologies, or operating across legal jurisdictions. Often they require more support from their payments provider, and it’s that extra time and attention the company provides.
FINCI is returning for a third year for three reasons. Firstly, to nurture relationships with their key partners, which include Ripple, Nium, Bitstamp, Temenos, Banking Circle, and Mastercard. Secondly, to grow their network of correspondent banks, helping to improve their global coverage. And finally, to talk to prospective customers looking for multi-currency business accounts, BIN sponsorship, co-branded cards, client funds accounts and white labelling services.
How does FINCI stand out at the event?
As a young Fintech company, FINCI had to do something a little more special to stand out from their competitors, and get noticed by key decision makers. That meant creating an exhibition stand that grabbed attention and encouraged people to stop and initiate valuable business conversations.
As well as a striking visual experience, FINCI wanted to create a welcoming space in which to do business. By taking a less is more approach with furniture and accessories, they created an open and inviting space, while also allowing their brand to shine.
"With a smaller events budget than industry giants, we had to be smart and creative. We needed a bright, engaging and dynamic visual experience to attract passing eyes. By using interconnected LED screens displaying moving imagery, we could draw people to us while conveying our message."
Witold Wilczynski
Marketing Director, FINCI
The results?
Utilising Money20/20 Connect, FINCI scheduled 35 advance meetings, while attracting countless impromptu meetings at their stand. These meaningful conversations led to 6 valuable new business customers, as well as establishing successful relationships with 2 new banking partners.
What will FINCI create in 2024? Well, you can see for yourself. Visit them at Stand 8B155.
"Money20/20 is the number one event of its kind to go in our calendar each year and one of the few events that offers a real ROI."
Witold Wilczynski
Marketing Director, FINCI