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Zoe Wei

Head of Fan Token & Binance Connect


Zoe Wei is now the business lead of Fiat Strategy, Binance Connect, and Fan Token at Binance. Fan Token is a pioneering business to help Web 2 companies build sustainable business in Web 3 on the basis of existing brand and users. She built the fiat business business from scratch and grew it to be a billion-dollar business in less than 2 years. Now Binance is the largest fiat-crypto gateway in the world in terms of user number and transaction volume. In the interim, she built the Binance NFT operation and led critical deals in Binance Labs. When working at Binance Charity, she piloted the Binance Lunch for Children project, and designed the Pink Care Token which sponsored feminine hygiene products for 1 million young women in Africa. She holds a Master of Public Administration from New York University with concentration in social innovation and impact investing.

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Where can fintech companies do something substantially different in the metaverse?