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Louise Maynard-Atem

Head of Data Insights

GBG

Louise is head of data insights for GBG, focusing on unifying the identity, fraud and location intelligence business lines through a comprehensive and ambitious new data strategy. Her aim, in this newly created role, is to develop data insight driven products and services that sit at the intersection of the company’s main focus areas and drive greater value for customers.

Louise is also currently the research lead for the charity, Women in Identity, where she owns the organisation’s flagship research project to build a Global ID Code of Conduct driving inclusion in digital identity systems.

Louise is also an advocate for the promotion of STEM education and careers to young people, and volunteers with a number of charities focused on increasing participation of under-represented groups in STEM subjects and professions. Her background is in chemistry, and she completed her PhD in materials science at the University of Manchester in 2013.

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