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Jelena Zec


Citi Ventures

Jelena Zec leads Citi Ventures’ investment activities in Europe. She has a background in venture capital and growth investing across industries in the US, Asia Pacific, and Europe.

Jelena is passionate about empowering entrepreneurs who use new technologies and enterprise software to transform industries. She is particularly interested in the myriad use cases of web3 technology, and has become a key thought leader on how content creators, brands, and financial services providers can leverage and help shape the metaverse. Prior to Citi Ventures Jelena worked at Unilever Ventures, where she led investments in consumer and technology businesses across the US and Europe. In her spare time Jelena mentors, advises, and angel invests in impact-focused startups and diverse founders.

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Where can fintech companies do something substantially different in the metaverse?