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Javier Lipúzcoa

Head of Digital Banking Italy

BBVA

Proudly born in Pontevedra and raised in Pamplona, Spain. Father of 5, including an Aussie Girl. Ex-McKinsey & MBA by Harvard Business School. My team brings BBVAs award-winning Mobile Banking App with the best, most dedicated Customer Service you can get, to the hands on New Customers in New Countries. We are Business Builders and obsessed with making life easier to our Clients.

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How do you remain sticky as a financial institution in the face of a digital-first consumer, across their lifetime?