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Elizabeth Rossiello

CEO & Founder

AZA Finance

Elizabeth Rossiello is the CEO and Founder of global payments and FX fintech AZA Finance (previously BitPesa). Founded in Nairobi, AZA Finance empowers companies to move money, exchange currencies, make payments, and settle easily across all major African and G20 currencies (including digital currencies). AZA Finance was the first company in the world to trade digital currencies using mobile money and the first ever to make a market directly between digital currencies and African currencies. Elizabeth is committed to expanding access to financial technologies, co-chairing the World Economic Forum's Council on Blockchain in addition to sitting on the Centre for the Fourth Industrial Revolution’s Global Advisory Board. In 2021, she was named a 2021 Bloomberg New Economy Catalyst, and in 2022 she was nominated to the Standout 45 Women in Fintech Powerlist by Innovate Finance.

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How do we bring the cost of sending money around the world to zero?