Babs Ogundeyi is the CEO and co-founder of Kuda Technologies, a fintech company on a mission to make financial services more affordable, accessible and rewarding for every African.
Starting with Nigeria where its digital-led bank has more than 3 million customers, Kuda is giving Africans a better alternative, with personal and business banking delivered through digital devices, free transfers, smart budgeting and instant access to credit.
Kuda has raised over $90 million from institutional investors including Valar Ventures and Target Global and is now valued at $500 million.
Before starting Kuda, Babs advised some of Africa's biggest banks and was a Special Adviser on Finance in the Nigerian government. He is also a founder of two other companies.
How do you justify going after a specific type of customer?