Joao founded Lovys in 2017 and currently serves as CEO. Prior to that he co-founded and acted as CEO of TaCerto, Brazil's first comparison website for insurance products. Joao began his career at Morgan Stanley in London as an analyst in M&A and subsequently as associate in Global Structured Products. Later, he joined Forum Partners, a private equity fund, where he worked in the European investment team. Joao has a degree in Economics from Nova School of Business & Economics.