Talk Of The Town
How PayFuture’s sponsorship of The Connections Lounge made them a magnet for prospects and unlocked long-lasting brand awareness.
PayFuture’s Success Story
We know that brand visibility is crucial to engaging existing customers and attracting new prospects. That's why we work closely with sponsors on bringing creative visions to life and developing experiences and activations that are going to ensure your brand is remembered above all others.
But, seeing is believing, right? PayFuture first attended Money20/20 Europe in 2022 as a startup. Find out how they’ve levelled up since, becoming a 5 star sponsor and ensuring they were front of mind at the epicentre of the ecosystem.
How did it start?
PayFuture specialises in offering the most popular local payment methods in emerging markets, helping online businesses overcome the challenges of expanding into frontier markets. They’re on a mission to empower merchants worldwide.
As an established leader in a competitive industry, their goal was to make a powerful statement in front of the right audience. Reinforcing their strong market position was key; they needed to be remembered above the competition.
Go bold or go home.
Sponsoring The Connections Lounge at Money20/20 Europe allowed PayFuture to stand out from the crowd, differentiating themselves by going beyond exhibiting. As one of the busiest spaces for networking on the show floor, it was the perfect opportunity to make a splash with their new branding.
The lounge offered an ideal environment for meeting with prospecting and existing partners in an engaging setting, with the backdrop of their branding solidifying credibility in critical conversations. PayFuture was visible and unforgettable across various touchpoints with their targets - onsite, online, in marketing material, and on the Money20/20 Connect app.
"Money20/20 isn’t just another event—it’s where the future of fintech is shaped. Our presence solidified our position as a key player in the industry."
Manpreet Haer
CEO & Co-Founder, PayFuture
The results?
PayFuture saw supercharged brand visibility at the show, attracting many attendees eager to learn more about their payment solution. This visibility led to valuable connections with potential clients including key merchants, partners and investors, securing significant qualified leads.
Beyond the show, their sponsorship created a long-lasting buzz around PayFuture’s brand, enhancing their reputation and solidifying their market position alongside other payments power players.
"The Connections Lounge sponsorship was a game-changer for PayFuture. It positioned us at the heart of the action, driving both brand awareness and meaningful business connections."
Zaki Farooq
CTO & Co-Founder, PayFuture