Rapid ROI
How first time sponsor Palark closed two deals on the Money20/20 show floor.
The Challenge
Meet Palark, a Germany-based agency offering DevOps and SRE services worldwide. It is a well-established player in the fintech space, with strong digital visibility and a reputation for delivering niche, straightforward solutions.
They recognised that in-person engagement was critical to their business model, which relies heavily on personal connection and deep solution selling. Their goals were to increase brand awareness, build trust, and connect meaningfully with both existing customers and new prospects.
The Solution
In 2025, Palark made its debut at Money20/20 Europe as a first-time sponsor. Having a physical and strategically placed space just across from Microsoft proved to be a game-changer.
It allowed Palark to drive meeting volume and foster trust, as prospects could interact with the team face-to-face. This setup enabled Palark to meet both existing customers and new leads in one place, streamlining their outreach efforts.
The Results
Palark closed two deals on the Money20/20 show floor, both of which came from completely new prospects who were inbound to their kiosk. In addition, they generated 17 qualified leads during the event.
By having show floor space, Palark was noticed by potential customers who had never encountered the brand before, opening doors for future engagement.
Our first-ever experience with Money20/20 exceeded all reasonable expectations and turned out to be the most fruitful expo we’ve ever sponsored!
Ilya Nefedov
Director of Business Development
Palark
Building trust is the most essential and time-consuming thing to win new customers. Money20/20 provided us with the best possible environment, paving the way to get new trusting connections here and now.
Dmitry Shurupov
Co-Founder
Palark