Making Waves at the Heart of the Ecosystem
How Cardlay secured 121 meetings and accelerated 15 deals at Money20/20 Europe
The Challenge
Danish fintech company Cardlay provides a platform for corporate spend management. Like many in the industry, they faced challenges around time, priorities, and navigating a complex financial ecosystem. Money20/20 gave them a platform to meet decision-makers from across the industry all in one place.
After attending Money20/20 Europe for two years as delegates, they decided a visible footprint was needed to maximise impact.
The Solution
Cardlay made a strategic decision to invest in a stand in their third year onwards. Their aim was to increase brand awareness, generate new leads, reconnect with existing partners, and accelerate ongoing deal discussions. They also saw Money20/20 as a valuable opportunity to engage with potential investors and position themselves as a visionary player in the commercial card space.
Cardlay’s approach has evolved each year since first sponsoring. They experimented with bold themes - from a football-inspired stand to, most recently, a lifeguard concept - designed to attract attention, spark conversations, and reflect their brand’s energy and mission. This approach helped them stand out, spark curiosity, and make their brand memorable.
The Results
Cardlay held over 121 meetings with a mix of new leads, strategic partners, investors, and ongoing deal stakeholders. This concentrated engagement allowed them to accelerate 15 deals, eliminating months of back-and-forth.
Their presence also boosted brand visibility and credibility with prospects, existing clients and investors, demonstrating a serious commitment to growth and innovation.
Money20/20 continues to be the only event Cardlay invest in at this level, as it consistently delivers them unmatched value in terms of awareness, relationship-building, and long-term business momentum.
At Money20/20, we fast-tracked over a dozen deals by having the right conversations with decision-making stakeholders at the right time. It’s one thing to pitch over an online call, it’s another to sit down face-to-face, map out next steps, and move. It’s one of the most concentrated business opportunities we have all year.
Kasper Guul Laursen
Chief Sales Officer
Cardlay
For us, Money20/20 isn’t just another event; it’s the one moment in the year where we go all in. From the football pitch last year to the lifeguard tower this year, we build our presence around a concept that reflects our brand and grabs attention. The stand becomes the meeting point everyone remembers.
Mette Rueholm Dehn
Head of Marketing and Communications
Cardlay