Data, Analytics & AI
TradeZen
Location:
SH39
SH39
About TradeZen:
Traders lose the mind game, not the strategy. We fix that. 80% of retail traders lose money. The cause isn't strategy. It's psychology. Revenge entries after losses, FOMO at the open, oversizing on tilt, cutting winners short from fear. Every existing tool (TradeZella, Edgewonk, Tradervue) records the damage after the fact. None of them prevents it as it forms. TradeZen is a vertical-deep performance system for active retail traders. We map the 40+ decision handoffs in a trading day where mental state and cognitive bias hijack the trade, and ship software for each one: pre-trade, during-trade, and post-trade. HRV, sleep, and a 60-second cognitive fatigue test (sourced from Apple Watch, Oura, and other wearables) fuse into a green/yellow/red readiness gate before the first order is placed. A continuous engine fuses biometric signals with live trading-account telemetry to surface the full pattern library of cognitive biases (tilt, FOMO, revenge, anchoring, loss aversion, overconfidence) as they form, not after the loss. Weekly AI surfaces hard rules from the trader's own behavioural data: discoverable, dollar-quantified, personal. TradeZen is developed by a multidisciplinary team of experts in their respective fields: behavioural and cognitive psychology, quantitative trading, and product engineering, with 25+ years of experience. AI, biometrics, and behavioural psychology are tools, not products. Our product is the workflow itself, and the cross-disciplinary team behind it is hard to clone. Pre-seed, raising on SAFE. Visit us at booth SH39.
Traders lose the mind game, not the strategy. We fix that. 80% of retail traders lose money. The cause isn't strategy. It's psychology. Revenge entries after losses, FOMO at the open, oversizing on tilt, cutting winners short from fear. Every existing tool (TradeZella, Edgewonk, Tradervue) records the damage after the fact. None of them prevents it as it forms. TradeZen is a vertical-deep performance system for active retail traders. We map the 40+ decision handoffs in a trading day where mental state and cognitive bias hijack the trade, and ship software for each one: pre-trade, during-trade, and post-trade. HRV, sleep, and a 60-second cognitive fatigue test (sourced from Apple Watch, Oura, and other wearables) fuse into a green/yellow/red readiness gate before the first order is placed. A continuous engine fuses biometric signals with live trading-account telemetry to surface the full pattern library of cognitive biases (tilt, FOMO, revenge, anchoring, loss aversion, overconfidence) as they form, not after the loss. Weekly AI surfaces hard rules from the trader's own behavioural data: discoverable, dollar-quantified, personal. TradeZen is developed by a multidisciplinary team of experts in their respective fields: behavioural and cognitive psychology, quantitative trading, and product engineering, with 25+ years of experience. AI, biometrics, and behavioural psychology are tools, not products. Our product is the workflow itself, and the cross-disciplinary team behind it is hard to clone. Pre-seed, raising on SAFE. Visit us at booth SH39.