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Param
Param, Turkey's leading integrated financial services provider, was established in 2014 and swiftly accredited by the Banking Regulation and Supervision Agency (BRSA). Offering a comprehensive range of services, including electronic money, prepaid cards, physical and virtual point-of-sale (POS) solutions, and e-wallets, Param serves individual and corporate clients.
A standout in the industry, Param is the exclusive electronic money institution holding card issuing licenses for Troy, MasterCard, Visa, and Discover. Additionally, it is the inaugural non-bank member of the BKM TechPOS platform.
Endorsed by the Central Bank, Param has disrupted industry norms, distributing over 7 million prepaid cards. The advanced ParamPOS, an electronic POS solution, caters to a diverse clientele exceeding 90,000 corporations and individuals.
With substantial investments from notable entities like the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates, and Revo Capital, Param boasts a valuation surpassing USD 200 million and a workforce of over 1,300 employees.
In strategic expansions, Param established a partnership with Momento and acquired Eçözüm (now Finrota) in 2021, followed by Univera, Univis, and Czech Republic-based Twisto in 2023. Additionally, Param has committed to acquiring PayCore and its subsidiaries in 2023. The same year witnessed an investment in Hopi (a loyalty application affiliated with the Boyner Group) with a valuation of $100 million, highlighting Param's dedication to innovation and sustained growth.
To share its expertise with Europe, Param initiated operations in the United Kingdom as Param UK in 2022 and established a subsidiary in the Netherlands in March 2023.