UX & UI in banking: Approaches to creating intuitive front-end experiences
‘Frictionless’, ‘invisible’, ‘the payment disappears’ are all buzzwords and phrases we’re continually bombarded with in financial services. Yet, even in this digital era, solution providers and banks are trying to get more interaction with their clients while consumers conversely want less. How do we create a truly client-centric experience when we are hell-bent on touch points and the client is not? How are the incumbents dealing with the difficult mind-shift from product centricity to the development of a highly personalised customer centric model that is, well, invisible?