Leveraging behavioural analytics to deliver innovative products

Track session

Leveraging behavioural analytics to deliver innovative products

16:50 - 17:40 | Wednesday 28 June
| Track room 3 | Data & Algorithm-Based Innovation

There is a gulf of difference between what people say they do, and what they actually do. Can big data and behavioural science allow us to truly know our customers better than they know themselves? Delivering a deeper understanding of individual behaviour, and patterns of behaviour, has applications across the financial services industry – but how do data science and human behaviour intersect to deliver meaningful insights and innovative products?

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