How to make customers (really) care about mobile wallets
Mobile wallets in mature markets have been tried and tested with few success stories. And best practices are rarely transferable across geographies. A key issue is a lack of relevant functionality, and too narrow a focus on some payment features which are not a priority for most customers. This session will therefore explore what needs to change to make mobile wallets a real contender for driving new types of value exchange, and not just be seen as an attempt at replacing physical wallets. How can tomorrow’s mobile wallets take advantage of the power of the ‘supercomputer in our pocket’ to finally provide a compelling alternative to what we have today?