How can secure customer authentication and frictionless customer experience co-exist?
Is this just a pipedream or is it possible to achieve both? For years customers have prioritised experience over security but this seems to be slowly changing, with regulators driving greater security. The impact of the PSD2 and its requirements for Secure Customer Authentication (SCA) is set to radically change the customer experience and journey. What is the likely impact on merchants and other key stakeholders, and how can they minimise friction for their customers? How closely does 3DSecure 2.0 meet the SCA requirements? Can personalised authentication solutions be designed based on user profiles and trusted locations? What will the ideal solution look like and how can it be deployed at scale?