How to build next-generation commerce business: What being first can teach you
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens might as well have been describing today’s global commerce landscape. While there’s a lot of talk about the great FinTech revolution, there really is no single global game changer today except fragmentation. How do you succeed in such a diverse landscape? How do you really come to understand the different needs of different cultures? This is the tale of how data has changed the nature of competition and will be the bricks and mortar of tomorrow’s commerce business.