Harnessing the power of data and marketing services in retail

Track session

Harnessing the power of data and marketing services in retail

17:00 - 17:50 | Monday 26 June
| Track room 4 | Next Gen Retail & Commerce

Hollywood had it right! Ever since marketers saw the vision of the future as portrayed in 'Minority Report', they have been attempting to recreate the level of marketing personalisation that Tom Cruise experienced. It seems that time has (almost) arrived. The ever-increasing digital footprints being left behind by consumers combined with payment data on actual spend provides a powerful platform to provide personalisation on a “segment of one” level. Is this just real-time spam or is it something the customers really want? The panel will uncover the uptake and impact of data-driven marketing services and give us a glimpse of what’s in store for the future.

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