Europe’s digital consumers: Who are they and how do they spend?

Track session

Europe’s digital consumers: Who are they and how do they spend?

09:00 - 09:55 | Tuesday 27 June
| Track room 1 | New Market Research & Commercial Models

Technological advances are driving unprecedented changes across all aspects of commerce. As a result, today’s debate is more about where to deploy limited resources rather than the need for such a strategy. We will explore the different digital consumer types across Europe and identify the countries, industries and categories best positioned to spur the uptake of digital spend from tomorrow’s digital consumer.

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