Smart Money Moves
How Convera built brand awareness through thought leadership and media exposure with Money20/20
Convera's success story
We know that brand visibility is crucial to engaging existing partners and attracting new customers. That's why we work closely with sponsors on bringing creative visions to life and developing experiences and activations that are going to ensure your brand is remembered above all others.
But, seeing is believing, right? Check out how Convera combined their brand values with a unique experience for the Money20/20 community.
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The challenge?
Convera is a global commercial payments company with more than 26,000 customers and a financial network spanning more than 200 countries and territories. Formerly a part of Western Union (a long-time partner of Money20/20) and now operating as a standalone business, Convera needed to launch their new brand quickly: they had the global scale but lacked brand recognition.
The Solution
As the world’s fintech platform for companies to grow their brands, Money20/20 provided the perfect place for Convera to launch their new proposition and brand in 2023. The partnership with Money20/20 focused on delivering clear business outcomes, with the primary goal of enhanced brand awareness through thought leadership, access to media, and beyond.
Convera established their presence on Sunday night, taking over a restaurant in MoneyRow – a new sponsored space for 2023 – to host VIPs and be officially included in our opening night kick-off. This activation provided a foundation of increased brand awareness and a solid foundation for the content that followed throughout the show. Convera also sponsored Money20/20’s Converge stage as an exclusive partner, further establishing brand credibility by association with our editorial content and providing a central hub for the team to take meetings.
The Outcome
Convera scanned 2,000+ attendees from over 1,000 companies demonstrating a strong interest in the quality of the stage content.
They also saw a strong result following engagement with Money20/20 in 2023, running over 200 meetings with customers and partners and generating over 1,000 new leads. They are planning to replicate and expand on activations in 2024, including a similar lounge and an additional Partner stage sponsorship opportunity at our US show.
We chose Money20/20 to launch Convera’s new brand proposition because of the power of the Money20/20 platform and the quality of attendees. Our multi-channel approach to brand activation at Money20/20 – via content, branded spaces and media engagement – gave us unparalleled reach and awareness.
Jennifer Parker
Chief Commercial Officer, Convera
The Money20/20 shows are strategic brand activations for Convera. From Amsterdam to Las Vegas, we have brought our brand to life in creative and measurable ways for our customers and prospects around the world. These shows have provided us with both brand exposure and business impact in ways that are hard to match at other events.
Leah Holzman Glass
Vice President of Global Marketing, Convera