Collinson Valuedynamx helps financial institutions, travel loyalty programmes, merchants and retailers drive higher commercial growth by connecting them with the right partners while incentivising customer spend and engagement through points earning and redemption, tailored offers and rewards across a wide range of categories.
This delivers mutually valuable, long-term relationships, improving loyalty programme and currency engagement, driving card preference for financial institutions, and increasing sales for retailers and merchants. These sustainable commerce networks expand brand reach and visibility, driving up the value and relevance of customer programmes and increasing partners’ share of wallet.