Citibeats is a SaaS ethical artificial intelligence platform that searches and analyzes large amounts of text provided by citizens - we structure this data (using Natural Language Processing - NLP - and Machine Learning - ML) and identify social trends, leading indicators, and actionable insights for governments, organizations and private companies. Contrary to marketing brand watching, Citibeats offers a much more complex analysis and interpretation of data. Instead of being purely focused on single keywords, our research method is culturally focused, language-agnostic, easily adaptable, and monitors complex narratives evolving over time around a specific topic and that involves other related subtopics and multiple opinions expressed by users.