Founded in 2018 by the Würms family and co-founded by Gregor Anton Piëch, Bourgeois Bohème (BoBo) is a pioneering fintech service designed to cater to the unique needs of ultra-high-net-worth individuals (U)HNWI and businesses serving this exclusive clientele. Leveraging decades of expertise from the Würms family’s background in private banking, family office, and hospitality, along with Gregor Anton Piëch’s esteemed legacy in the automotive industry through his connections with Porsche, Audi, and Volkswagen, BoBo is set to transform the financial and lifestyle management landscape.

BoBo offers an innovative app-based financial management and lifestyle solution that transcends borders and currencies. Tailored specifically for (U)HNWIs, their family offices, and other luxury businesses, BoBo enables seamless financial management of payments and diverse assets worldwide. Features include high-limit payment solutions, real-time cash-flow tracking, funds reconciliation, invoice payment facilitation, and 24/7 global lifestyle assistance — all within a comprehensive platform. BoBo ensures up to 50% time savings by eliminating administrative tasks, reducing financial errors, and enhancing payment transparency and lifestyle opportunities. Positioned at the intersection of technology and luxury, BoBo is committed to revolutionizing the experience for its users by addressing the limitations of the financial sector and the challenges faced by family offices and concierge companies.