At Assure Hedge, we’re on a mission to make financial hedging available to everyone. Financial hedging can protect businesses and investors, regardless of their size, from shocks that threaten their viability. Yet, 80% of SMEs have never used hedging services. Individuals use them even less. That’s why we want to transform hedging, including access to regulated MiFID products like options, from something elitist and exotic to something as normal, accessible and mundane as home or car insurance.
For us, this means that any business, financial or not, should be able to distribute attractively-priced over-the-counter (OTC) financial hedging solutions, including options and other MiFID products, to their end-customers through any channel.