Raquel Soares is a seasoned marketing leader with a robust background in fintech and technology sectors. As the Head of Marketing at Edenred Payment Solutions, she spearheads initiatives encompassing product marketing, strategy, design, and communications. Raquel played a pivotal role in the successful rebranding from PPS to Edenred Payment Solutions, aligning the brand with organizational advancements and enhancing its market presence. She emphasizes the importance of trust in business relationships, particularly in the payments industry, and advocates for maintaining human connections amidst digital transformations. Her approach balances technological innovation with personalized client engagement, ensuring solutions are tailored to specific needs. With years of experience in marketing successful fintech and tech brands, Raquel brings fresh perspectives and a customer-centric mindset to her leadership role.